A stalled book
15
sales in 15 months
International bestseller
Took a stalled author from 15 sales in 15 months to international bestseller in 60 days
Brand & Business Books
Which Business Book Should You Write to Position Yourself?
A brand or business book earns its keep when it positions you before it informs anyone. Whether it is a business book, a leadership book, a self-help book, a health and wellness guide, or general nonfiction, the process is the same: one reader, one promise, decided before a chapter exists. Most experts move from positioning to a published book in 6 to 12 months while running a full practice, and keep 100% of their rights and royalties. The type you choose changes the structure. It does not change the sequence.
5 book types
Books that build authority: business, leadership, and self-help.
Business Book
A business book earns its keep when it positions you before it informs anyone. Consultants, agency owners, and founders write these to become the obvious choice in a crowded market. It works alongside the rest of your marketing, not instead of it.
Read moreLeadership Book
A leadership book earns its place on a desk, not a shelf, when it gives readers a named framework they can put to work. Executives and managers write these to turn how they lead into something teams and other leaders can actually use. It's often the credential behind a keynote or a promotion.
Read moreNonfiction Book
A nonfiction book gets written in a specific order, not a specific amount of talent. Experts across almost any field write these when their knowledge doesn't fit neatly into business or leadership, but still deserves a book. It's the flexible option when your expertise is real but hard to categorize.
Read moreSelf-Help Book
A self-help book stands out when it gives a reader something to do, not just something to feel better about. Coaches and practitioners write these to turn a method they already teach one-on-one into something a reader can follow alone. It works best paired with a clear, repeatable process.
Read moreHealth and Wellness Book
A health and wellness book works when it says one clear thing to one specific reader, in language a patient can use, not a colleague. Doctors, nurses, and health coaches write these to reach people who'll never sit across from them in a clinic. It extends your care past the appointment.
Read moreProof
Proof from the path you're on
[TESTIMONIAL: pending permission]
Five days
1,000+
books sold
Sold 1,000+ books for one client in 5 days
These are our results and our clients' results, not a promise of yours.
Still deciding
Not sure which is yours?
Which book should I write first? walks through the decision, or start here for a guided path built around your answers.
FAQ
Brand & business book questions
Straight answers to the questions we hear most.
Still have a question?
Talk to a real personHow is a business book different from a leadership book?
A business book usually positions you across your whole practice or company. A leadership book is narrower on purpose: one named way of leading, built for people who manage others. Positioning decides which one fits before you write either.
Do I need an original framework?
No. A framework helps, but the real requirement is one clear reader and one clear promise. Some of our strongest books never name a framework at all. They just answer one question better than anyone else has.
How long does an expertise book take from idea to published?
Most experts move from idea to published book in 6 to 12 months, working the process in order: position first, then extract the manuscript, then editing, publishing, and launch.
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- Keep 100% of your rights and royalties
- 6 to 12 months, guided start to finish
- Founded by USA Today and Wall Street Journal bestselling authors